This study evaluated the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Fifty four (54) subjects, consisting of 5 policy and decision makers in health, information and education sectors, 5 community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, 5 opinion leaders, 7 clinic staff, 6 state health officials and 8 mothers were purposively selected from the federal level, and two states, Imo and Kano states of Nigeria. Data was collected using individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy (NIDS) proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. 

^JCMRJournal of Communication and Media Research, Vol. 1, No. 1, April 2009, 109-127.

About the author

Grade  Imoh, Ph.D.,  is a lecturer in the Department of Mass Communication, Delta State University, Abraka,  Delta State, Nigeria.

Full Article

Words: 5,645

Pages: 19

To access full article, click on download.

Article Citation

Imoh, G. (2009): Communication for social mobilization: An evaluative study of the national immunization campaign in Nigeria. Journal of Communication and Media Research 1(1): 109 – 127.