Abstract

This study examined the factors that determine job satisfaction among broadcast journalists in Lagos, Nigeria. Using stratified sampling techniques, a sample size of two hundred and fifteen journalists, working in radio and television media outfits in Lagos was chosen. A modified Minnesota satisfaction questionnaire, using 5-point Likert scale response, with 26 items was used. The line of divide, between satisfaction and dissatisfaction, was statistically calculated as mean response (3.0). Mean response, of the 215 journalists fell at 2.88; which indicates that they are generally not satisfied with the practice of journalism in Lagos. The issues are the take home pay, job security, allowances, promotion and career advancement. However, journalists in public media stations are significantly more satisfied with their jobs, than those in private sectors. Job security and steady career advancement, in public service, were found to be responsible for this. Nonetheless, fame, popularity, and exposure to greater opportunities, were found to be the motivating factors to journalists’ satisfaction, in the broadcast media industry.

Key Words: Job Satisfactions, Motivation, Mean Response, Broadcast

                      Media, Journalists

^JCMRJournal of Communication and Media Research, Vol. 4, No. 1, April 2012, 117 – 127 

© Delmas Communications Ltd.

About the authors

*Dr. Babalola Tajudeen Isiaka is with the Agricultural Education Department, Adeniran Ogunsanya College of Education, Otto-Ijanikin, Lagos, Nigeria.

**Dr. Olunifesi Adekunle Suraj is with the Department of Broadcasting and Communication Technology, Adebola Adegunwa School of Communication, Lagos State University, Ojo, Lagos, Nigeria

Full Article

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