ABSTRACT

Evaluation is an important component of a public health communication campaign. It enables the communication specialist to critically assess his/her strategy and answer the question: How did we perform? What areas do we need to improve? How did the audience respond to the messages? This study assessed a Public Health Communication Campaign. It examined the strategies used to execute the communication campaign undertaken in Agege - Local Government of Lagos State during the 180 round of the 2018 National Immunization Plus days. Three research questions were formulated to examine the strategies adopted, the challenges and the effectiveness of the campaign. The study adopted survey research method, supplemented with key informant interview technique. Structured questionnaire was used to collect the primary data while an interview guide was used to get information from two key health officials of the local government in charge of mobilization and sensitization for the exercise. The findings showed that the strategies were effective in that the respondents allowed their child/ward to be immunized during the 2018 1st round of NIPDs in Agege LGA. Secondly, 95% of respondents voluntarily released their child/ward for the immunization during the 2018 1st round of NIPDs in Agege LGA.

Key Words: Evaluation, Effectiveness, Public Health Campaigns, Immunization Plus Programme.

JCMR Journal of Communication and Media Research, Vol. 13, No. 1, April 2021, pp. 140 – 151

© Association of Media and Communication Researchers of Nigeria (AMCRON).

About the authors

*   Charles Chinedu Onwunali, Ph.D., is a Senior Lecturer at the Department of Mass Communication, University of Lagos, Yaba, Lagos, Nigeria.

**  Olanrewaju Kayode Lagada-Abayomi is of the Department of Mass Communication, University of Lagos, Yaba, Lagos, Nigeria.

Full Article

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Article Citation

Onwunali, C. C. & Lagada-Abayomi, O. K. (2021). Evaluation of effectiveness of public health communication campaign on 2018 immunization programme in Agege Local Government, Lagos State, Nigeria. Journal of Communication and Media Research, 13 (1): 140 – 151.