Abstract

This paper surveyed female undergraduate response on the relationship between dressing and communication in Delta State. Out of 800 female undergraduate respondents sampled using the accidental sampling technique through pre-tested questionnaire in four higher institutions of Novena University, Ogume, Delta State University, Abraka, Delta State Polytechnic, Oghara, and College of Education, Warri, 454 of them representing 56.75% agreed that the main reason why they dressed the way they do is to look smart and sexy, 136 representing 17% said they dress to look presentable and corporate while 120 and 90 students respectively representing 15% and 11.25% respectively said they dressed to look fashionable. It was discovered that they dressed intentionally with the aim of attraction and acceptance. The predominant dress among them is jeans trousers popularly known as “low waist” and skimpy tops, while the mass media exert the greatest influence on their style and choice of dressing.

Key Words:  Dressing, Intentional non-verbal communication, female undergraduate, Delta State.

^JCMRJournal of Communication and Media Research, Vol. 2, No. 2, October  2010, 91 – 101 .

About the authors

*Sunday Akpobo Ekerikevwe is a lecturer in the Department of Mass Communication, College of Management and Social Sciences Novena University Ogume, Kwale, Delta State, Nigeria.

**Kennedy Irikefe Ekerikevwe is a lecturer in the Department of Statistics, Delta State Polytechnic, Otefe Oghara, Delta State, Nigeria.

Full Article

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Pages: 11

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Article Citation

Ekerikevwe, S. A. & Ekerikevwe K. I. (2010): Female dressing as an intentional non-verbal expression among students of higher institutions in Delta State, Nigeria. Journal of Communication and Media Research 2(2): 91 – 101.