Abstract

The study examines the influence of Hausa hip hop Musical Videos on the moral attitude of youth in Kano State Nigeria. The study adopted survey research method; powerful effects theory was employed. Findings revealed that youth in Kano State Nigeria listen to Hausa hip hop music, majority of respondents that listen to Hausa hip hop music are influence more negatively than positively. Finding also revealed that youths in Kano State listen more to Hausa hip hop music than any other genre of music, and they listen to the music because of lyrics, and theme. Based on the findings the study recommend that since most of the youths watch/listen to Hausa hip hop musical videos which could be for its lyrics, fashion, dressing and the use of other materials. The Hausa musical videos should be well censored to meet the tradition and customs of the Nigerian society, and the Hausa musicians need to have maximum consideration and the artist should take this advantage and relate positively on relevant and pressing issues in a more moral manner.

Key Words: Musical Videos, Hip Hop, Hausa, Youths, Kano

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*Maryam Umar Mukhtar, Ph.D., is of the Department of Mass Communication, Bayero University, Kano, Nigeria.

^JCMRJournal of Communication and Media Research, Vol. 9, No. 1, April  2017, 105– 112