Abstract

Since the evolution of health communication as a theory and practice, the field has integrated many related concepts from other disciplines into its scholarship and professional practice. As such, scholars have described the field as hybrid and multi-disciplinary. This analysis adopts the explorative framework to discuss the interrelationship of health communication and health literacy, therapeutic communication or patient-provider communication, social and behavioural change communication, social marketing and media literacy. The study is a contribution to health communication scholarship in Nigeria to facilitate better understanding, appreciation and application.

Key Words: Health Communication, Media Literacy, Health Literacy,

     Social Marketing, Social and Behavioural Communication,    

     Therapeutic Communication.

^JCMRJournal of Communication and Media Research, Vol. 6, No. 2, October  2014, 175 – 194 

©Delmas Communications Ltd.

About the author

*Semiu Bello is with the Department of Media and Communication, School of Language, Political and Social Sciences, University of Canterbury, Christchurch 8020, New Zealand

Full Article

Words: 10,589; Pages: 20