This paper presents a critical evaluation of the issues involved in the choice and practice of case research in the Nigerian context. It notes that, though Nigerian communication researchers are no strangers to the case study approach, they nevertheless evince some measure of confusion about the nature, power and limits of case research. The paper examines the problems of conceptualisation, operationalisation, testability and generalisation involved in case research. It argues for specific solutions to these problems that underline the appropriateness and viability of the case study approach in the Nigerian milieu.     

Key Words:   Conceptual definition, Testability, Measurement, Generalisability, Feasibility

^JCMRJournal of Communication and Media Research, Vol. 1, No. 1, April 2009, 203 - 214

About the author

Victor Ayedun-Aluma, PhD, is a Senior Lecturer in the Department of Mass Communication, University of Lagos, Akoka, Lagos, Nigeria.

Full Article

Words: 6,645

Pages: 12

To access full article, click on download.

Article Citation

Ayedun-Aluma, V. (2009): Issues in the case study approach to communication research in Nigeria. Journal of Communication and Media Research 1(1): 203 – 214