Abstract

It has been observed that television viewers generally have a flair for one television station or the other based on certain personal reasons and factors. Adopting the survey research method with the questionnaire as research instrument, this study examined the influence of media literacy in the choice of television station among television viewers in Ogun State, Nigeria.  Anchored on the Uses and Gratification Theory, the study found that television viewers in Ogun State apply media literacy in their viewing habit and it determines among other factors; their choice of favourite television station. The study thus emphasises the need for more understanding of media literacy to make more acceptable the concept of media literacy for effective application in the viewing habits of television audiences.

Key Words:   Media literacy, media education, media audience, media

                       consumption, television viewers.

^JCMRJournal of Communication and Media Research, Vol. 5, No. 2, October  2013, 115 –137 

©Delmas Communications Ltd.

About the authors

*Bello Semiu is a lecturer in the Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye, Nigeria.

**Adejola Aminat is a lecturer in the Department of Mass Communication, Crescent University, Abeokuta, Ogun State, Nigeria.

***Peter Adebimpe is a lecturer in the Department of Mass Communication, Crescent University, Abeokuta, Ogun State, Nigeria.

Full Article

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