Abstract

Media coverage has been elitist and urban based.  The voices of rural people are hardly heard neither are their faces seen.  This paper therefore advocates a paradigm shift from the urban-based mass media to decentralised community-based narrow cast media with Participatory Video Technique (PV) as the focal point.  PV is rapidly gaining acceptance as a useful tool for rural development.  It gives the rural people a ‘voice’, opportunity to document their own experiences and express their wants and desires from their own view point in motion pictures.  The paper explains the concept of Rural Video Telecentres(RVT) and the theoretical framework on which it is based. The facilities, personnel required, organizational structure and ownership pattern are stated.  The policy implication, linkages with stakeholders and the economic sustainability of the centre are highlighted.  In conclusion, it states that the simplicity, flexibility and the ease of multiplication are the greatest assets of the RVT.

Key Words:  Media Coverage, Participatory Video Technique, Tele-Centres, Mass Media

^JCMRJournal of Communication and Media Research, Vol. 2, No. 2, October  2010, 103 – 110 .

About the author

Babalola Tajudeen Isiaka Ph.D, is a lecturer in the Department of Agricultural Education, School of Vocational and Technical Education, Adeniran Ogunsanya College of Education, Otto/Ijanikin, Lagos, Nigeria.

Full Article

Words: 3,661

Pages: 8

To access full article, click on download.

Article Citation

Isiaka, B. T. (2010): Potentials of participatory rural video tele-centres in fast-tracking development process in Sub-Saharan Africa. Journal of Communication and Media Research 2(2): 103 – 110.