*ROSELYN VONA DOGHUDJE M.Phil., & **OLUGBENGA ELEGBE, Ph.D.

Abstract

Gender stereotypes have been transmitted from cultures to cultures through agents of socialization. The reinforcement of these stereotypes has been internalized by both genders. However, these stereotypes has continuously portrayed a negative aspect of the female gender subjecting them to the dominance of men and reinforcing traditional views of the place and value of women in Nigerian society. The traditional Nigerian society enjoys such portrayals and provides the largest bulk of the content that fuels the stereotypes of women in Nollywood films. These films are becoming the template for Nollywood directors and producers. Therefore, this paper examines the repositioning of the narratives about gender stereotypes in Nollywood films especially as it relates to the negative portrayal of the female gender. Rather than focusing on the existent problem, this paper is an attempt to investigate how the Auteurs and Nego-feminism theory could be explored to assist female Auteurs/Producers at rewriting the narrative and perception of the film audience about of the negative portrayal of women in Nollywood films. 

Key Words: Gender Relation, Auteurs Theory, Nego-Feminism Theory, Nollywood Films

^JCMR Journal of Communication and Media Research, Vol. 12, No. 2, October 2020, pp. 127-137

© Association of Media and Communication Researchers of Nigeria (AMCRON).

About the authors

*      Roselyn Vona Doghudje, M.PhiL., a Reverend Sister, is a technical lecturer of broadcast media production in the Department of Communication and Language Arts, University of Ibadan, Ibadan, Nigeria.

**    Olugbenga Elegbe Ph.D., ,is a Senior Lecturer of applied communication in the Department of Communication and Language Arts, University of Ibadan, Ibadan, Nigeria His research focuses  on Broadcast Media Production and Film studies.

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Article Citation

Doghudje, R. V. & Elegbe, O. (2020). Repositioning gender relations: Exploring the auteur and nego-feminism theories in contemporary Nigerian Nollywood films. Journal of Communication and Media Research, 12 (2): 127 – 137.