Abstract

Communication is widely accepted as a tool for accelerating development in urban and rural settings. In many rural areas the channels and media sources which are available to the resident indigenes for development information are not ascertained because of inaccessibility of these areas, lack of awareness of media and the unorganized nature of these rural areas. This paper is based on a study which investigated the existing channels of communication and media which citizens are exposed to, and the most beneficial development information to the citizens in a rural community in Nigeria. The study found that the existing interpersonal channel of communication was preferred over radio which was also the next leading source of development information to citizens in the rural community. Therefore, community leaders should ensure that resident indigenes are exposed to development information in the mass media by ensuring that adequate information is given to the citizens.

Key Words: Development, Development Communication, Communication, Mass Media, Sources of Development Information.

^JCMR Journal of Communication and Media Research, Vol. 14, No. 1, April 2022, pp. 121-131

© Association of Media and Communication Researchers of Nigeria (AMCRON).

About the author

Alex Eloho Umuerri, Ph.D., is an Associate Professor and Head, Department of Mass Communication, Benson Idahosa University Benin, Edo State, Nigeria. His research interests are press and government relations, broadcasting and development communication.

Article Citation

Umuerri, A.E. (2022). Sources of development information among citizens in a rural community of Delta State, Nigeria. Journal of Communication and Media Research, 14 (1): 121 – 131.

Full Article

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Pages: 11

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