Abstract

This study examines Kanywood home video and its effects on Hausa culture. The study sought to elicit answers on the moral questions, societal problems and other burning issues in the Hausa home video. Qualitative methodology was used with In-depth Interview and Focus Group Discussions utilized as instruments of data collection. Findings revealed the need for a proper scrutiny, organization, readjustment, and restructuring to guide and guard the Hausa culture and do away with the problem of imitation. The study recommends that Hausa culture should be given priority by giving it adequate coverage as against imitating alien cultures in the content of Kanywood films. Hausa films makers should endeavor to translate their products to major global languages like Arabic, English and French so as to attract more viewers/audience across the world.

Key Words: Kanywood, Home Video, Hausa Culture, Kano

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*Dr. Maryam Umar Mukhtar, Ph.D., is a lecturer in the Department of Mass Communication, Bayero University, Kano, Nigeria.

^JCMRJournal of Communication and Media Research, Vol. 8, No. 1, Sp. 1, May 2016, 229– 241