Abstract

This study identifies the characteristics of Internet users in a rural population of southeastern Nigeria.  Results revealed that among the three innovation attributes (relative advantage, compatibility and complexity), compatibility scored the highest, indicating these users’ acceptance of the technology for individual and community use.  An analysis of the activities and the users’ impetus shows that Internet is used primarily for activities related to economic development, although many began with just communicating by e-mails with friends and family.

Key Words: Internet, Innovation, and Rural Economic Development

^JCMRJournal of Communication and Media Research, Vol. 2, No. 1, April 2010, 17 – 31.

About the authors

*Primus Igboaka, Ph.D. is of the School of Media & Communication, Bowling Green State University  Bowling Green, OH 43403. U.S.A.

**Louisa Ha, Ph D,  is Professor & Chair, Department of Telecommunications, School of Media and Communication, Bowling Green State University, Bowling Green, OH 43403;.U.S.A.

Full Article

Words: 7,877

Pages: 15

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Article Citation

Igboaka, P. & Ha, L. (2010): Determinants of internet use in a rural Nigerian village. Journal of Communication and Media Research 2(1): 17 – 31.