Abstact

This study explores the role and development of the mass communication in Botswana by using textual analysis to examine the contents of leading news outlets published in 2008. It provides a brief history, political, economic development of the country and relies on the twin concepts of development communication and communication development as its theoretical framework. The study found that mass media could play an important role in this emerging democracy if given the opportunity to operate freely.  Like mass media in most African countries, Botswana’s have to walk a tight rope as they promote liberal democracy in view of the government’s need to control the press. 

Key words: Botswana, Development Communication, Mass Media,

                     Textual Analysis, Africa.

^JCMRJournal of Communication and Media Research, Vol. 3, No. 2, October 2011, 1 – 12.

© Delmas Communications Ltd.

About the authors

*Dr. Emmanuel C. Alozie, is a Professor of Media Communications, Governors State University, One University Parkway, University Park, Illinois 60484, United States of America.

**James Muhammad, MA, is a Senior Communications Specialist with SEIU Healthcare of Illinois/Indiana, 209 W. Jackson, Suite 200, Chicago, Illinois 60606, United States of America.

Full Article

Words: 6,177; Pages: 12