Abstract           

Perhaps, the most potent antidote to conflicts in organizations is effective communication, which is the brain-child of mutual understanding.  And if there is any elixir for mutual understanding, its main ingredient is found in the theory of Co-orientation whose basic tenets are geared towards the building of consensus of views and opinions. Because conflict is a persistent fact of organizational life, the challenge to Management is to adopt a systematic approach that enables effective managerial response – successful management of conflict situations.  This paper is a contribution to attempts at resuscitating Co-orientation - a theory that enables effective communication, at the heart of which is mutual understanding, which in turn, underscores strong desire for avoiding or reducing the incidence of organizational conflicts, whether embedded or open.

Key Words:  Co-orientation; Organizational Conflict; Effective Communication; Mutual Understanding; Effective Managerial Response.

About the Author

*Andrew Azukaego Moemeka, Ph.D., Professor Emeritus, was, until his transition on 6^th September 2023, a Professor Emeritus in the Department of Communication, Central Connecticut State University, New Britain, U.S.A. and a Member of the Editorial Advisory Board of the Journal of Communication and Media Research.

^JCMR Journal of Communication and Media Research, Vol. 15, No. 2, October 2023, pp. 184-193.

© Association of Media and Communication Researchers of Nigeria (AMCRON).

Article Citation

Moemeka, A. A. (2023). The relieving impact of co-orientation on communication and conflict in organizations. Journal of Communication and Media Research, 15 (2): 184-193.

Editor’s note: This article was first published in the Volume 8, Number 2, October 2016 issue of this journal at pages 1 – 14. It is reproduced here as a mark of special honour for the author who was a member of the Editorial Advisory Board of this journal from April 2009 till he transited to higher glory on Wednesday, 6^th September 2023. May his soul rest in peace.

Full Article

Words: 6,123

Pages: 10

To access full article, click on download.