Campaigns through the mass media serve as reliable means of inducing people to act in certain ways. Thus government and other relevant agencies often engage in various media campaigns geared at protecting and improving public health. Such campaigns, due to a variety of factors, often record success or otherwise. While most of these campaigns reach the populace via a combination of two or more channels, this study singles out television as a channel of disseminating campaign messages. Reviewing lessons learned from past public health campaigns, the study explores strategies that can be adopted for optimal utilization of the powers of television in the production and dissemination of televised public health campaigns in Nigeria.

Key Words: Public Health, Communication Campaign, Televised Campaign

^JCMRJournal of Communication and Media Research, Vol. 1, No. 2,  October  2009, 181 – 189.

About the author

Omoloso, Aisha Imam is a lecturer in the Department of Mass Communication, University of Ilorin, Ilorin, Nigeria.

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Article Citation

Omoloso, A. I. (2009): Lessons and implications of public health television campaigns: A review. Journal of Communication and Media Research 1(2): 181 – 189.