Abstract

The media industry over the years have experienced significant changes in the processing, packaging and transmission of media contents. Without ubiquitous broadband Internet, widespread adoption of television streaming may be a daunting task.  Hence this study explored the extent to which Internet penetration influences audience adoption of television streaming.  The study was carried out among workers in Eti Osa Local Government of Lagos State. Simple Random sampling technique was used to select two wards, from which 12 companies were selected- 6 from each zone on the criteria that they are limited liability companies and not listed on the Stock Exchange. The study found that there is high Internet penetration among workers as almost all the study participants(92.4%) had  access the Internet, with majority (86.2%) accessing the Internet at their work place and also subscribing to mobile monthly data. High Internet penetration did not however influence adoption of television streaming because only 55.8 percent of the respondents had watched television programmes online while only a few watch television programmes online regularly.

Key Words: Internet, Internet Penetration, Internet Accessibility, Television Streaming, Nigeria

*    Ifeoluwa Olabisi Atakiti, Ph.D. is a Lecturer in the Department of Mass Communication, Babcock University, Ilisan Remo, Ogun State, Nigeria

** Oluwafisayo Ogunwemimo, Ph.D. is a Lecturer in the Department of Mass Communication, Babcock University, Ilisan Remo, Ogun State, Nigeria

***Taiwo Ogunwemimo is a Lecturer in the Department of Information Resource Management, Babcock University, Ilisan Remo, Ogun State, Nigeria

^JCMR Journal  of  Communication and Media Research, Vol. 9, No. 2, October  2017, 95 – 107