ADVERTISING FOOD TO CHILDREN - IMPLICATIONS FOR MARKETING COMMUNICATIONS AND PUBLIC POLICIES IN NIGERIA
Abstract This study investigates the extent to which advertising messages directed at children promote either foreign or locally...
ASSESSMENT OF NEWSPAPER COVERAGE OF THE 2013 SIX-MONTH STRIKE BY ACADEMIC STAFF UNION OF NIGERIAN UNIVERSITIES
Abstract This study sought to determine the frequency with which The Punch, The Nation and Nigerian Tribune newspapers reported ...
ADVANCEMENT ON AGENDA SETTING THEORY - INTER RELATIONSHIP WITH PRIMING AND FRAMING, AND PROPER APPLICATION IN COMMUNICATION RESEARCH
Abstract Like many other fields of studies, communication research and scholarship thrive largely on various theories. This make...
ASSESSMENT OF THE IMPACT OF COMMUNICATION ENVIRONMENT AND JOB CHARACTERISTICS ON ORGANIZATIONAL COMMITMENT
Abstract A member’s feeling of commitment towards their organization remains an important topic of inquiry in communicatio...