Cognition under Simultaneous Exposure to Competing Heuristic Cues in Online Movie Reviews
Abstract Integrating the limited capacity of message processing theory and the heuristic view of persuasion, we examine how the ...
Challenges faced by farmers in adopting agricultural innovations transmitted by radio stations in Kaduna and Kano States, Nigeria
Abstract The study looks at challenges farmers face in the adoption of the agricultural innovations aired by radio stations in K...