INFLUENCE OF TELEVISION COMMERCIALS ON BEER BRANDS PREFERENCE AMONG MALE BANK EMPLOYEES IN OYO TOWN, NIGERIA
Abstract Between 2006 and 2011 the number of banks operating in Oyo town increased from three to eight. Within the town, bank em...
ISSUES IN NIGERIA MASS MEDIA: POLITICS, THE MILITARY AND A SURVIVOR ETHNIC PRESS
Abstract This paper explores the history and developmental process of newspapers in Nigeria. It examines the effect of military ...