Influence of social media influencers on consumer decision-making in the Kenyan cosmetics industry
Abstract Influencer marketing has been a rising concept worldwide; this contemporary marketing phenomenon has played a vital rol...
Information sources and adoption of contraceptive methods among women of childbearing age in Lagos, Nigeria
Abstract Nigeria may not record success attaining any goal/ targets of the sustainable development goals (SDGs) due to declining...
Influence of family planning media campaigns on the residents of Iyale Community in Dekina Local Government Area of Kogi State, Nigeria
Abstract The contribution of mass media to family relationship is immeasurable. This is because they set agenda on social issues...
Incorporation of social media and audience engagement in conventional broadcasting among selected broadcast stations in Nigeria
Abstract Social media is said to have revolutionized broadcasting and is in on a continuous spiral of growth. It provides platfo...