PERCEPTION OF CONSUMER ADVERTISING BY STUDENTS OF A NIGERIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
Abstract Advertising plays a functional role in the advancement of human society as it provides relevant and varied information...
POPULAR CULTURE AND COMMUNICATION OF EVENTS - A DISCOURSE OF POETRY AS A GENRE OF FOLK-MEDIA IN PRE-COLONIAL NORTHERN NIGERIA
Abstract Sociological functions of poetry, as a genre of folk-media and as a channel of popular culture, are well-entrenched in ...