PERCEPTION OF CONSUMER ADVERTISING BY STUDENTS OF A NIGERIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
Abstract Advertising plays a functional role in the advancement of human society as it provides relevant and varied information...
WOMEN’S PROTESTS AS DETERMINANTS OF CORPORATE SOCIAL RESPONSIBILITY STRATEGIES BY OIL COMPANIES IN NIGERIA
Abstract This paper focused on women’s protests in the struggle against marginalisation by the multinational oil corporati...
ATTAINING SAFE MOTHERHOOD THROUGH COMMUNICATION CAMPAIGNS IN RIVERS STATE, NIGERIA
Abstract The issue of maternal deaths in Nigeria, resulting from pregnancy-related causes has reached an alarming proportion in ...
INTERRELATIONSHIP OF HEALTH COMMUNICATION, HEALTH LITERACY, THERAPEUTIC COMMUNICATION AND OTHER RELATED CONCEPTS
Abstract Since the evolution of health communication as a theory and practice, the field has integrated many related concepts fr...
TRENDS IN METHODOLOGICAL AND THEORETICAL APPROACHES TO INTERPERSONAL HEALTH COMMUNICATION RESEARCH
Abstract Communication is an important tool used for dissemination of information in any health care setting. Smooth and uninter...
READERS’ ATTITUDE TOWARDS DEVELOPMENT MESSAGES IN COMMUNITY NEWSPAPERS OF DELTA STATE, NIGERIA
Abstract This study examined the attitude of readers towards development messages in community newspapers in Delta State of Nige...
ETHICAL CONSIDERATIONS FOR JOURNALISTS IN THE COVERAGE OF NATIONAL CONFERENCES
Abstract The role of the mass media in nation-building is well determined. This paper examined the reasons behind the 2014 Niger...
INFLUENCES OF BLACKBERRY AND OTHER SMART PHONES ON NIGERIAN UNDERGRADUATES
Abstract This paper evaluated the influences of the use of BlackBerry and other smart phones on Nigerian youths particularly und...
INFLUENCES ON UNITED STATES COMMUNICATION PROFESSIONALS’ DECISIONS TO BECOME ENTREPRENEURS
Abstract Mass communication majors are witnessing a host of opportunities to start their own enterprises, seizing upon technolog...
A DISCOURSE ON NIGERIA’S PREPAREDNESS FOR DIGITAL BROADCASTING
Abstract The succession of momentous technological innovations in interactivity and dissemination has positively altered the fac...
BROADCASTING, POLITICS AND STRATEGIC INTEREST AMIDST SECURITY CONCERNS IN NIGERIA
Abstract This paper looked at the perspectives of broadcasting, politics and national interest in this era of widespread securit...
POPULAR CULTURE AND COMMUNICATION OF EVENTS - A DISCOURSE OF POETRY AS A GENRE OF FOLK-MEDIA IN PRE-COLONIAL NORTHERN NIGERIA
Abstract Sociological functions of poetry, as a genre of folk-media and as a channel of popular culture, are well-entrenched in ...
GENDER STEREOTYPES IN NIGERIAN FILMS - A DISCURSIVE ANALYSIS
Abstract Gender stereotypes influence people’s expectations and evaluations of what is appropriate for them and others. G...
ANALYSIS OF AUDIENCE RECEPTION AND INTERPRETATION OF SELECTED NOLLYWOOD FILMS
Abstract Editorials are opinions usually meant to indicate the position of editors or owners of news organizations on burning is...
AN ADVOCACY FOR ‘SOLUTION PHOTOJOURNALISM’ IN DISASTER SITUATIONS
Abstract This paper offers a new perspective to photojournalism in disaster reportage. It goes back into time to examine disaste...
IMAGES OF FOOD INSECURITY IN NIGERIA
Abstract This exploratory study investigates images of food insecurity in Nigeria and the possible impact of these images. ...