Using international broadcast regulation to check cross-national broadcasting for national development
Abstract The world has indeed become a global village and modern technology has made available news from all parts of the globe ...
Uses and preference of social media platforms among youths in two local government areas of Kano State, Nigeria
Abstract This study examined what youths of the study area use the social media for. It sought to identify the most preferred me...
Use of celebrity endorsements to attract Islamic markets: A content analysis of Saudi advertisements in traditional and new media outlets
Abstract As there is a scarcity in the literature regarding the use of celebrity endorsements strategy in advertisements t...