Reference group influence on exposure to condom advertisements among senior secondary school students in Akwa Ibom State, Nigeria
Abstract This study examined the influence of reference groups on exposure to condom advertisements among senior secondary stude...
Influence of Social Media Advertisements on Purchase Decisions of Undergraduates in Three Nigerian Universities
Abstract Advertising has been greatly impacted by the social media targeted particularly at younger users on the various platfor...
Potential of Public Relations Tools in Enhancing Nigeria’s Integration through the National Youth Service Corps
Abstract One of the problems facing Nigeria since independence in 1960 is how to integrate the various ethnic groups into a nat...
Relevance of New Media in Public Relations Practice in Organizations in Nairobi County, Kenya
Abstract The purpose of the study was to establish the role of new ...
Uses and Abuses of Social Media in the 2015 Political Campaigns in Nigeria
Abstract That the social media played a significant role in the success of Barak Obama’s 2008 presidential bid is not in c...
Influence of Social Networking Sites on Citizen Journalism in Nigeria
Abstract This study examines the use of social networks to disseminate and exchange ideas and information about the 2012 flood d...
Influence of Journalistic Practice on News Blogging among Selected Kenyan Bloggers
Abstract The study examined how journalistic practices have influenced news blogging that is done by individual Kenyan bloggers ...
Influence of American Movies on Perceived Decline of Indigenous Values among Nigeria Youths
Abstract Situated in theoretical framework, this study investigates influence of attention to American movies on perceived decli...
Reportage of Prominent Candidates in Selected Newspapers during the 2011 Nigerian Presidential Election
AbstractThe paper examines the reportage of prominent candidates in selected newspapers, the differences in the direction of cove...
Representation of Alcohol and Tobacco Usage in Nominated Nollywood Films
Abstract Media creations affect our perceptions. The media overtly influence our way of life notably our health and socia...
Portrayal of African Women in Nollywood Films over a Five-Year Period: A Content Analysis of Traits Applying the Stereotype Content Model
Abstract Existing research show that perceptions, attitudes, and beliefs are cultivated via media exposure. A content analysis o...
Motivation and Threats to Career Choice of Mass Communication Students in Two Nigerian Universities
Abstract Evolving media technologies and innovations have significantly expanded career opportunities in mass communication. How...
Factors Affecting Consequences of Political News Framing Research
Abstract Framing as a subject of empirical inquiry in the field of political communication has been attracting growing research ...
Public Perception of Female Journalists in North-East Nigeria
Abstract This study examined the public perception of female journalists, using north-east Nigeria as the study area...
Internet Accessibility and Exposure to Television Streaming among Users in Eti-Osa Local Government Area of Lagos State, Nigeria
Abstract The media industry over the years have experienced significant changes in the processing, packaging and transmission of...
Role of the Media in Inclusive Learning and Special Education in Nigeria
Abstract This paper examines the role the media plays in education especially in the context of inclusive learning and special e...
Levelling the Playing-Field for L2 Students from a Developing Economy: Use of MOODLE in Language Teaching
Abstract Use of a learning management system such as the Modular Object Oriented Dynamic Learning Environment (MOODLE) provides ...
Media Role, Language and Ideology in Scientific Controversy: A Study of HIV/AIDS Reportage in Discover Magazine
Abstract There has been a wide range of scholarly publications on the HIV/AIDS pandemic but much has not been done on objectivit...
Trends in Methodological and Theoretical Approaches to Communicating Gender Issues on University Campuses
ABSTRACT Globally, gender scholars have carried out studies on gender mainstreaming in higher education. They affirm that the be...
Enhancing Nigerian Media Participation in Flood Risk Reduction: A Relationship Management Theory Approach
Abstract This study examines relationship between journalists and disaster managers and how this affects flood disaster risk red...
The Impact of Environmental Attitudes on Environmental Conceptions and Perceived Potency of Recycling Terms
Abstract This study integrates the research on recycling and environmental activism to further verify the relationships between ...
Role of Mass Media in Setting Public Health Agenda: A Content Analysis of Newspaper Coverage of Ebola Disease Outbreak in Nigeria
Abstract The role of mass media in setting public agenda, shaping understanding and assigning varied degrees of importance to is...
Nigerian Elite’s Perception of Mass Media Coverage of Federal Government Policies and Their Believability
Abstract Government policies are meant to reach the people, particularly the elite, who are the opinion leaders that can influen...