Evaluation of effectiveness of public health communication campaign on 2018 immunization programme in Agege Local Government, Lagos State, Nigeria
ABSTRACT Evaluation is an important component of a public health communication campaign. It enables the communication specialist...
Awareness and knowledge of ‘Men’s Room’ health issues among listeners of a radio station in Port Harcourt, Nigeria
Abstract Health issues such as erectile dysfunction, sterility and testicular cancer together with other issues relating to fami...
Relationship between social media use and depressive thoughts among students of a Nigerian university
Abstract The study examined the relationship between social media use and depressive thoughts among undergraduate students at Bo...
Assessing the suitability of print IEC materials used in malaria prevention among rural dwellers in South-West Nigeria
Abstract Malaria is a major health challenge in Nigeria and many studies have focused on various aspects of its prevention...
An examination of Kenyan Government’s use of interpersonal communication in changing men’s behaviour response to prostate cancer screening
Abstract Prostate cancer (PCa) is one of the leading causes of death among men in the world. Early screening is recommended as o...
Integrating for development: Pictorial body narratives of opinion leaders in the 2015 Nigerian presidential elections
Abstract The paper examines pictorial body narratives of opinion leaders in the 2015 Nigerian elections. It describes their body...
Influence of message frequency and acceptability on attitude towards GSM operators’ unsolicited promotional SMS among undergraduates in Lagos, Nigeria
Abstract The Global System for Mobile Telecommunication (GSM) has improved telephony in Nigeria, following the successful deregu...
Celebrity endorsement and patronage of fast moving consumer goods in Nigeria
Abstract The article examines the concept of celebrity endorsement and how it helps to enhance patronage of Fast Moving Consumer...
Behavior of fans towards social media influencers in Egypt
Abstract This qualitative study examines what it means to be a fan of social media influencers in Egypt. Social media, which hav...
A content analysis of the reportage of crimes committed under democratic rule in Nigeria
Abstract Democracy is considered as the ideal and a people-centred system of government. However, democracies have been associat...
Readability of the press releases of the Government of Ghana
Abstract Press releases are major channels through which governments communicate with the masses. Thus, press releases mus...
The political-professional debates on the (de)regulation and political dependencies in the Cuba media system
Abstract In the last five years there has been a growing and unprecedented debate in Cuban society about the being and the must ...
A critical-rhetorical analysis of Michelle Obama's messages on the abduction of the Nigerian Chibok girls
Abstract Several existing studies have examined the feminist rhetorical strategies Michelle Obama used in her public addresses; ...
Race vs. Ethnicity: A cross-cultural comparison of storytelling in This is America and This is Nigeria
Abstract This paper investigated how hip-hop music leverages communication strategies such as narratives to raise awareness to s...