CULTURE AND INTERNATIONAL ADVERTISING: PERSPECTIVES ON THE STANDARDIZATION VERSUS SPECIALIZATION DEBATE
The ultimate goal of advertising, regardless of the approach employed, is to persuade its target audience to make decisions that ...
COMMUNICATING BAD NEWS IN MEDICAL PRACTICE: A CHALLENGE TO CURRICULUM PLANNERS
Medical doctors all over the world, on a daily basis, are faced with challenges of reporting bad news to either their patients or...
CONSTRAINTS AND CHALLENGES OF REPORTING DEVELOPMENT NEWS IN THE NIGERIAN PRESS
Available literature shows that the Nigerian press has always been preoccupied with politics and sensational news and that it is ...
CONTEXTUAL BELIEFS OF UNSOLICITED BULK E-MAILS AMONG INTERNET USERS IN OGUN STATE, NIGERIA
The growing Internet communication technology has attracted studies from scholars globally, but very little work has been done on...
CULTURAL IMPLICATIONS OF ICTS AND GLOBALIZATION IN THE NIGERIAN SOCIETY
The cultural implications of globalization and ICTs on developing societies continue to generate heated arguments. Inferring from...