Influence of Crisis Communication Strategies on Stakeholders’ Perception of Organizational Reputation: A Review of Research Trends
Abstract This study is a meta-analysis of empirical studies incrisis communication research. It provides a clearer picture of th...
If Sharing is the Answer, What then is the Question? A Critique of Sharing in Web 2.0
Abstract Sharing in Web 2.0 is a concept under evolution. Many scholars have shown the lack of concordance on what sharing reall...
Involvement and attitude of brand managers in celebrity endorsers’ selection for advertising campaigns in Lagos, Nigeria
Abstract The emergence of a new stage of commercial communication ignited by competition has been largely responsible for the ad...
ICTs, Public Relations and Brand Africa for Socio-Economic Development
Abstract African countries state of development in 21st century has been rapid .The continent that was referred to a...