WHICH FORM OF WORD-OF-MOUTH IS MORE IMPORTANT TO ONLINE SHOPPERS. A COMPARATIVE STUDY OF WOM USE BETWEEN GENERAL POPULATION AND COLLEGE STUDENTS
Abstract Although electronic word-of-mouth communication has attracted more and more attention, much research has been conducted...
DIGITAL DIVIDE IN SOCIAL MEDIA PROSUMPTION - PROCLIVITY, PRODUCTION INTENSITY, AND PROSUMER TYPOLOGY AMONG COLLEGE STUDENTS AND GENERAL POPULATION
Absract This paper examines the digital divide in social media prosumption. It compares college students’ and genera...
CONSUMPTION AND DEPENDENCY OF SOCIAL NETWORK SITES AS A NEWS MEDIUM: A COMPARISON BETWEEN COLLEGE STUDENTS AND GENERAL POPULATION
Abstract This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various trad...
Item Non-response of Different Question Types and Formats in Mixed-mode Surveys: A Case Study of a Public Broadcasting TV Station’s members
Abstract As the mixed-mode survey is increasingly used, this study examines the response quality in a mixed-mode telephone and W...