Cognition under Simultaneous Exposure to Competing Heuristic Cues in Online Movie Reviews
Abstract Integrating the limited capacity of message processing theory and the heuristic view of persuasion, we examine how the ...
Challenges faced by farmers in adopting agricultural innovations transmitted by radio stations in Kaduna and Kano States, Nigeria
Abstract The study looks at challenges farmers face in the adoption of the agricultural innovations aired by radio stations in K...
Complexities of language of feedback in Yoho ritual performance among the Ogu of Agonlin in Badagry, Lagos State, Nigeria
Abstract The world of most African communities extends beyond the physical, not only because they serve a large pantheon of gods...
Communicating development of oil and gas in Ghana: The responsiveness of oil companies to development needs of communities
Abstract This paper communicates the development needs of communities within the oil and gas producing enclave in the Ellembelle...
Citizen journalism and work culture among mainstream journalists in Nigeria: A structuration exploration
Abstract This study examined the perspectives of mainstream journalists in Nigeria on the influence of citizen journalism on the...
Citizen journalism and social media framing of political discourse in Nigeria
Abstract The growth in the practice of citizen journalism, propelled by increased Internet penetration and digital media adoptio...
COVID-19 containment and vaccination campaigns: Citizens’ responses, behaviour change and vaccine adoption
Abstract With the outbreak of the COVID-19 pandemic, various nations adopted different measures to contain the spread and keep t...
Customer receptivity of Nigerian insurance companies’ public relations activities
Abstract Insurance penetration rate in Nigeria is poor at 0.3 per cent. This is a problem and a concern given that a higher insu...
COVID-19 Coverage in Zimbabwean media: Implications for communication strategies
Abstract Since the first appearance of COVID-19 over two years ago, there has been extensive coverage of the virus in the Zimbab...
Comparative analysis of influence of motivations and network externalities on Instagram and Facebook use by Nigerian undergraduate students
Abstract In recent times, prolific studies have emerged in tandem with the growth of social networking sites (SNSs). However, th...
Contending issues in the world information and communication order: The need to continue or discontinue the debate
Abstract My presentation is to outline and also present to you some of the burning issues which I call contending issues in the ...
Communication campaigns and the COVID-19 pandemic: An analysis of contradictions in online discourse
Abstract The study examined the nature of discourse at national and international levels on the origin, treatment and cure, pre...
Coverage of the implementation of the Federal Government Integrated Payroll and Personnel Information System (IPPIS) policy by two selected Nigerian newspapers
Abstract This study examined newspaper coverage of the implementation of Federal Government Integrated Payroll and personnel Inf...
Combined influence of choice of media channel, timing of media messages, and frequency of media messages on perception of wildlife conservation discourse in Kenya
Abstract Audience perception of wildlife conservation discourse in Kenya has been negative as evidenced in results of conservati...
Celebrity endorsement and patronage of fast moving consumer goods in Nigeria
Abstract The article examines the concept of celebrity endorsement and how it helps to enhance patronage of Fast Moving Consumer...
Coverage, reportage and framing of the 2017 floods in Nigeria by three selected Nigerian newspapers
*IJEOMA DORATHY AJAERO, Ph.D. & **CHIDIEBERE ALOZIE NWACHUKWU, Ph.D. Abstract The 2017 floods in Nigeria affected m...
Communicative cities and communication capital: Communication resources and behaviors in a major American city
Abstract The concept of communication capital captures the communication resources available for a community to draw u...
Commemorative journalism under a polarised and repressive media environment - The case of journalists’ obituaries in Zimbabwe
Abstract Using textual analysis to examine obituaries written following the death of veteran journalists, this study discovers t...
Challenges of Netnography as a qualitative research method
Abstract This discussion explores the emerging adoption of netnography as a research method and its challenges. Netnography is a...
Communicating via imagery - Speaking through online memes
Abstract Online memes have become a participatory culture used by members of the society to express ideas, feelings, and emotion...
Computers, cell phones, and social media. How after-hours communication impacts work-life balance and job satisfaction
Abstract The purpose of this study was to test for correlation of after-hours work communication on work-life balance and job sa...
Consumers’ Perception of Open and Closed Advertisements in Nigerian Newspapers and Magazines
Abstract This study assessed consumers’ perception of open and closed advertisements in Nigerian newspapers and magazines ...
Content-Pattern of Agricultural News Published in Selected Nigerian Newspapers in 2014
Abstract ...
Coverage of Citizens’ Socio-Economic Rights and Political Issues in a State Newspaper in Nigeria
Abstract It has been observed that the press, as the watchdog of the society, has given more attention to politics and the polit...
Cognitive and Behavioral Involvement Factors in Health Communication Strategies - A Case Study of Menstrual Hygiene in India
Abstract There is a scarcity of baseline research on menstruation and menstrual hygiene that could guide health communication in...
Commoditisation of Cultural Communication - Buying back Nollywood from the Trans-Atlantic and Neo-Classic Market of Alien Values
Abstract The essence of producing movies amidst other reasons is to can a peoples’ culture and let the presentation of a w...
Challenges of Implementing Participatory Extension in Indonesia
Abstract Participatory Extension Approach (PEA) is an extension methodology where farmers are empowered to take charge of their ...
CONSISTENCY AND SIGNIFICANCE OF GLO-MOBILE SMS NEWS DISSEMINATION IN NIGERIA
Abstract ...
CHALLENGING BLACK MASCULINITIES AND RECONSTRUCTING BLACK WOMANHOOD IN ZIMBABWEAN MTUKUDZI’S SELECTED HIV/AIDS SONGS
Abstract This study examined the prominent Zimbabwean musicians’ gender related perceptions of HIV and AIDS. It argues tha...
CORPORATE SOCIAL RESPONSIBILITY AND NIGERIA’S VISION 202020 - THE VIEWS OF PUBLIC RELATIONS PRACTITIONERS IN PLATEAU STATE, NIGERIA.
Abstract This paper examines the relevance of corporate social responsibility performance in the realisation of Vision 20:2020 i...