Functional analysis of political commercials of two presidential candidates at three stages of the Nigerian 2019 presidential election campaigns
Abstract The 2019 presidential election in Nigeria was a clear two-horse race between the All Progressives Congress (APC) and th...
Media literacy influence on sentiments in political news among academic staff of tertiary institutions in North Central Nigeria
Abstract In today’s digital era, political news plays a crucial role in shaping public opinion, influencing politic...
Perception of Kaduna state residents on the communication tools adopted by the government in disseminating information on its urban renewal project
Abstract The importance of effective communication in championing national development cannot be overemphasized. It is against t...
Challenges of sensitive conflict reporting among selected Nigerian newspapers
Abstract This study investigates the influence of ownership interests and training in conflict reporting on the coverage of sens...
King of thieves (Agẹṣinkólé): A representation of corruption, supernatural, and traditional forces
Abstract This study applies Victor Turner’s Social Drama theory to examine the political and social themes of the film Kin...
A comparative analysis of public discourse in and outside of Nigeria on the right to water
Abstract The United Nations reports that water scarcity will have an impact on one-half of the world’s urban population in...
Perfectly balanced as the world should be: An ecocritical exploration and discuss analysis of the supervillain in Marvel films
Abstract Environmental concerns have been growing globally as the evidence of global warming and other environmental events has...
Understanding Donald Trumps’ rhetoric and the collective identity of his audience: A constitutive analysis of the “Stop the Steal” address
Abstract On January 6, 2021, Donald Trump’s supporters breached the United States Capitol, ending the country’s 223-...
Impulse for criminality and its consequences on naïve audiences: Example of the Oyenusi movie and Nigerian youths
Abstract Movies have both positive and negative implications on the audience. Many concerned audiences have clamoured for refor...
Social media influencers’ posts on abortion and consensus formation among young adults in Lagos, Nigeria
Abstract The collective actions and influence of both formal and informal social groups often determine the way an individual fo...
Experiences and challenges of female Muslim rappers in Kano State, Nigeria
Abstract The conservative nature of North-West society in Nigeria regarding gender roles has curtailed the participation of wome...
Digital marketing in Africa: Challenges and prospects in Nigeria
Abstract Digital commerce and marketing have become an economic mainstay and indispensable tool for socio-economic development i...
Cognition under Simultaneous Exposure to Competing Heuristic Cues in Online Movie Reviews
Abstract Integrating the limited capacity of message processing theory and the heuristic view of persuasion, we examine how the ...
Instant hashtagging#: The online “judge and jury”
The social media since its introduction has played countless roles in the society including free expression, vehicles for...
Digital public sphere and modern newspapers’ roles in countering disinformation in pre-2023 general elections in Nigeria
Abstract The paper reviewed and discussed issues surrounding the roles of newspapers in countering disinformation in Nigeria par...
Audience perception of the relevance of 21st century newspapers in the coverage of environmental news in Kenya
Abstract This research aims to explore the audience’s perception of the pertinence of print media as science instructors i...
Integrating artificial intelligence into the coverage of health issues by selected Nigerian newspapers
Abstract This analysis looked at how Artificial Intelligence is an integral part in the coverage and dissemination of health-re...
Reportage of conflict and peace issues in two selected Nigerian newspapers, January to July 2019
Abstract This study investigated the coverage of conflict and peace issues in Nigerian newspapers, specifically focusing on Punc...
Newspaper coverage and the prevention of child sexual abuse in Nigeria
Abstract Sexual Gender-Based Violence (SGBV) is a contending issue across the globe, but especially in Nigeria. Most sign...
Assessment of the application of the journalism code of ethics among journalists in Abuja, Nigeria
Abstract It is observed that despite the journalism code of ethics, journalists in Nigeria still struggle with applying the code...
Public perception of the broadcast media in the fight against corruption in Nigeria
Abstract This study examined public perception of the broadcast media in the fight against corruption in Nigeria. Corrupti...
Residents’ perception of local television stations’ presentations of the image of Delta State Government, Nigeria
Abstract Governments across the world make heavy use of television in communicating their actions to the public; and building a ...
Challenges faced by farmers in adopting agricultural innovations transmitted by radio stations in Kaduna and Kano States, Nigeria
Abstract The study looks at challenges farmers face in the adoption of the agricultural innovations aired by radio stations in K...
Motivations for Facebook use and psychological outcomes among undergraduates in North-Central, Nigeria
Abstract The ubiquity of use of social networking sites, particularly, Facebook, among university students has sparked discussio...
Influence of social media influencers on consumer decision-making in the Kenyan cosmetics industry
Abstract Influencer marketing has been a rising concept worldwide; this contemporary marketing phenomenon has played a vital rol...
Digital media literacy and the utilization of social media among postgraduate students in Kwara State, Nigeria
Abstract Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media ha...
An analysis of the major factors of hate speech in the Nigerian digital environment
Abstract Relying on the existing literature and empirical works, this study takes explorative perspective to identifying &n...
Adoption and utilization of digital media among clubs in the Nigerian Football League
Abstract The study examined the importance and utilization of digital media in the Nigerian football league. A mixed-method surv...
Assessment of citizen journalism among residents of Nigeria’s Federal Capital Territory, Abuja
Abstract In the perennial quest for national development in Nigeria, the media have often been enlisted to play active roles. Bu...
Complexities of language of feedback in Yoho ritual performance among the Ogu of Agonlin in Badagry, Lagos State, Nigeria
Abstract The world of most African communities extends beyond the physical, not only because they serve a large pantheon of gods...