Experiences and challenges of female Muslim rappers in Kano State, Nigeria
Abstract The conservative nature of North-West society in Nigeria regarding gender roles has curtailed the participation of wome...
Examining the evolution of cultivation theory as a means of understanding contemporary science communication in the media
Abstract he communication of science in mass media is a vital part of society that influences evidence-based decision-making, sp...
Experiences and perceptions of selected newspaper readers on coverage of climate change issues in the Kenyan print media
Abstract The objective of this paper is to examine the perception of audiences on the coverage of climate change stories in the ...
Embedding campus radio in journalism and mass communication training in Nigeria: The example of Kanem FM
Abstract There has been an increase in the number of campus radio stations in tertiary institutions in Nigeria. The inadequacies...
Exploring uses and applications of digital and e-governance systems in Lagos State public sector, Nigeria
Abstract Digitation is pivotal in today’s business activities and engagement. Lagos State Government has over the years ad...
Espousing the Image Restoration-Depletion Model of Personality Crisis Management in the case of Kemi Adeosun’s certificate crisis: A public relations perspective
Abstract This paper explored the crisis management and communication strategy of Nigeria’s former Minister of Finance, Mrs...
Environmental public relations and security: A study of the Ministry of Environment and Water Resources, Benue State, Nigeria
Abstract The global desire for environmental safety is fundamental because humans are environmentally-dependent and over the yea...
Evaluating media use in the fight against Boko Haram and Al Shabaab in the Sahel and Horn of Africa
Abstract Thisqualitative researchutilised textual analyses for the current fight against violent Islamist extremism in the Sahel...
Evolution and history of the catholic press in Nigeria, 1900-2019
Abstract It is a general assumption among stakeholders in the Catholic Church that evolution and history of Catholic press in Ni...
Era of the new media: Any justification for continuing the NWICO debate?
Abstract Despite the evolution in Information and Communication Technologies (ICTs) that has brought about dramatic changes and ...
Evaluation of effectiveness of public health communication campaign on 2018 immunization programme in Agege Local Government, Lagos State, Nigeria
ABSTRACT Evaluation is an important component of a public health communication campaign. It enables the communication specialist...
Exposure to behaviour change communication on the use of artemisinin-based combination therapy among rural dwellers in three selected states in Southeast Nigeria
*CHIDIEBERE ALOZIE. NWACHUKWU, Ph.D & ** IJEOMA DORATHY AJAERO, Ph.D Abstract The success of the National Malaria E...
Exploring Integrated Marketing Communication for Effective Marketing of Banking Services in Nigeria
Abstract The banking industry in Nigeria is characterised by a high degree of competition. Most Nigerian banks are seeking more ...
Enhancing Organizational Corporate Image through the Social Media - A Study of Banks Response to University Undergraduates’ Facebook Comments in Enugu and Rivers States
Abstract Every corporate organization has some set goals for its establishment, but none of the goals can be realized if the or...
EMERGING ISSUES IN BROADCAST REGULATION AND CONVERGENCE IN NIGERIA - AN INSIDER’S COMMENTARY
Abstract With digitization, various platforms of broadcast and telecommunication are coming together to provide the same service...
ENTERTAINMENT-EDUCATION AND BEHAVIOUR CHANGE - AN EXPOSITION OF THEORIES AND MODELS APPLIED IN A STUDY ON IMPACT ASSESSMENT OF A POLIO DOCUMENTARY FILM IN NORTHERN NIGERIA
Abstract The application of entertainment-education (E-E) to promote social, health and development oriented goals have increase...
ETHICS IN NEW MEDIA AND POLITICAL COMMUNICATION - A CRITICAL ANALYSIS OF TEXT MESSAGES USED DURING AN ACADEMIC ELECTION CAMPAIGN IN A NIGERIAN UNIVERSITY
Abstract This paper examined the use of new digital media of mobile phones as a tool for political campaign by candidates of a k...
ETHICAL CONSIDERATIONS FOR JOURNALISTS IN THE COVERAGE OF NATIONAL CONFERENCES
Abstract The role of the mass media in nation-building is well determined. This paper examined the reasons behind the 2014 Niger...
EUROCENTRIC HAIRSTYLES - NEW BLACK FEMALE IDENTITIES. THE CASE OF BIG BROTHER AFRICA ‘STAR GAME’ HOUSEMATES 2012
Abstract This study examines the hairstyles of black African women contestants in the reality show, Big Brother Africa “St...
EXPOSURE TO MEDIA CAMPAIGNS AS A CORRELATE OF ATTENTION GIVEN TO HEALTH ISSUES BY THE MEDIA AND THE AUDIENCE IN NIGERIA
Abstract Media campaigns have been used to expose high proportions of a population to health promotion messages, using the media...
EXPLORING THE REALITIES AND PROSPECTS OF YOUTUBE IN NIGERIA
Abstract The advent of the Internet has brought with it the reality of social media. They are still incipient in Nigeria but gro...
ETHICAL AND LEGAL ISSUES IN OUTDOOR ADVERTISING PRACTICE IN NIGERIA
Abstract The Outdoor Advertising Association of Nigeria (OAAN) has been under knocks from many quarters for non-adherence to eth...
EFFECTS OF ATTITUDES TOWARD POLITICAL ADVERTISING IN THE 2006 SENATORIAL AND GUBERNATORIAL ELECTIONS IN OHIO, U.S.A.
Abstract This study investigates how an individual’s attitudes toward the content of political advertisements influences h...
EFFECT OF PERCEIVED RISK AND EASE OF USE ON ATTITUDE TOWARDS ONLINE BUYING
Abstract As Internet is increasingly used for conducting business, this paper examines how customers perceived risk and ease of ...
E̦kun-ìyàwo: An Aesthetical appraisal of nuptial chants in Yoruba Folklore
Abstract Communication is a pivotal aspect of human existence. It is an integral part of human life through which beings express...
Epidemics, Fears and the Mass Media: An Analysis of the 2014 Ebola Virus Disease Outbreak in Nigeria.
Abstract This paper proposes that the increasing rate of anxieties and fears which literature reveals as characteristic of most ...
Enhancing Nigerian Media Participation in Flood Risk Reduction: A Relationship Management Theory Approach
Abstract This study examines relationship between journalists and disaster managers and how this affects flood disaster risk red...
EXPOSURE TO TELEVISION ADVERTISEMENTS AND PRODUCT PREFERENCE AMONG PRIMARY SCHOOL PUPILS IN OTA, OGUN STATE, NIGERIA
This experimental study, investigated the influence of television food adverts on children’s product preference. A sample o...
ETHICAL AND LEGAL ISSUES IN JOURNALISM PRACTICE IN NIGERIA
Journalism, like every other profession, is usually guided by a set of laws and ethics for an enhanced practice. This article exa...