Piracy, distribution and marketing encumbrances in the Nigerian video-film industry
*FEMI OLUGBOJI, Ph.D. Abstract Nigeria had a robust celuloid film tradition from the colonial era, which metamophorsed ...
Parental attitudes and mediation of children’s video games among elite parents in Minna, Niger State, Nigeria
*JUDE TERNA KUR, Ph.D., **BERNARD BEM MELLADU, Ph.D., & ***QUEEN MABEL LAZARUS Abstract This study investigated pa...
Prospects and challenges of social media co-creation of products and services in Zimbabwe
CLEMENCIANA MUKENGE & EVANS CHAPANGA Abstract Social media co-creation is currently gaining momentum worldwide as i...
Problematic smartphone use as a predictor of depression, anxiety and psychological distress among undergraduate students in four selected Nigerian universities
*BEDE CHINONYE AKPUNNE, Ph.D., & **FRANCIS CHUKWUEMEKA UZONWANNE, Ph.D. Abstract This study examined the predictive...
Perception of Puffery in Advertising among Residents of Surulere, Lagos, Nigeria
Abstract Advertising as a marketing strategy aims to keep loyal customers and consumers and ensure a brand is recognised by many...
Parental mediation practices among television viewers in Ilorin, Kwara State, Nigeria
Abstract Many homes in this new media environment bear enormous task of maintaining a media rich home that bring opportunities f...
Press Reportage of the 2015 Presidential Election Campaigns in Nigeria
ABSTRACT This study critically assessed the watchdog role of the Nigerian press in their reportage of 2015 Presidential El...
Political Slogan, Logos and Ideologies - Political Symbolism and Campaign in Kano Transport Literature
Abstract In Africa automobiles are used as means of transportation and channels of political, social and economic communication....
Political Communication and Indigenous Popular Music - The Study of Apala and Fuji Music Genres
Abstract Scholars in media and democracy on popular cultures have established the importance of popular music in human society, ...
Playwright as a Communicator - An Artist’s Intervention in a Socio-Politically Dysfunctional State
Abstract The focus of this study is to examine Olu Obafemi as a playwright with the specific choice of Scapegoats and Sacred Cow...
Perception and Attitude of Respondents in Ibadan to Fear Appeal-Based Messages on HIV/AIDS
Abstract The use of fear appeals in the campaign against HIV/AIDS has become controversial with the developing nations believing...
PERCEPTION OF THE SEXUAL CONTENT OF NIGERIAN HOME VIDEOS BY UNDERGRADUATES OF A CHRISTIAN AND A MUSLIM UNIVERSITY IN NIGERIA
Abstract The high increase in the production of Nigerian home videos especially the ones that have sexual contents have led a nu...
PROMOTION OF ALTERNATIVE DISPUTE RESOLUTION ON ELECTRONIC MEDIA - THE EXAMPLE OF SO DAA BEE PROGRAMME ON BCOS, IBADAN, NIGERIA
Abstract &...
POTENTIALS OF SOCIAL MEDIA FOR HIV/AIDS CAMPAIGN AMONG NIGERIAN YOUTHS
Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, impera...
PERCEPTIONS OF CELEBRITY ADVERTISING IN EGYPT - A FOCUS ON GENDER
Abstract: A survey was conducted among 383 students of a private university in Cairo to assess their perceptions of advertising ...
PERCEPTION OF CONSUMER ADVERTISING BY STUDENTS OF A NIGERIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
Abstract Advertising plays a functional role in the advancement of human society as it provides relevant and varied information...
POPULAR CULTURE AND COMMUNICATION OF EVENTS - A DISCOURSE OF POETRY AS A GENRE OF FOLK-MEDIA IN PRE-COLONIAL NORTHERN NIGERIA
Abstract Sociological functions of poetry, as a genre of folk-media and as a channel of popular culture, are well-entrenched in ...
Production techniques of photoplay magazines - The example of Atọ́ka, a Yorùbá photodrama
Abstract The Yorùbá theatre practitioners employed the print media – tagged photoplay magazine – as production m...
Perception of media strategies used in human trafficking campaigns in Ebonyi State, Nigeria
Abstract Human trafficking is a modern day slavery that has become a widespread recurring decimal with a threatening global dime...
Performance and orality in Talk Radio 702’s eyewitness news in South Africa
Abstract This paper examines the performance of local identities on Talk Radio 702’s online news platform, Eyewitness News...
PROPOSING A MARKETING COMMUNICATIONS MODEL FOR SUSTAINABLE FOREIGN DIRECT INVESTMENT IN NIGERIA
Abstract Nigeria and indeed Africa is highly under favoured in the global distribution of foreign direct investment (FDI) inflow...
PERCEPTION AND USAGE PATTERN OF SOCIAL MEDIA BY STUDENTS OF HIGHER INSTITUTIONS OF LEARNING IN DELTA STATE, NIGERIA
Abstract Studies have indicated increased use of the social media by students for varied purposes. The students also have ...
PERCEPTION OF THE USE OF METADISCOURSE IN SCHOLARLY PUBLICATIONS IN NIGERIA
Abstract Many scholars perceive metadiscourse as a communication resource used in facilitating meaning, while others see it as a...
PORTRAYAL OF FEMALE POLITICAL ASPIRANTS IN SELECTED NIGERIAN NEWSPAPERS: REVISITING UNDERREPRESENTATION AND MISREPRESENTATION
Abstract Most studies of print media portrayal of women show that there is a general bias against women: not only are women unde...
PREDICTORS OF ACCESS TO INFORMATION AMONG RESIDENTS OF JOS, NIGERIA
Abstract Information has empowered not just the press, but the citizens as well, allowing them to challenge government policy an...
PATTERNS OF FACEBOOK UTILIZATION AMONG STUDENTS OF TERTIARY INSTITUTIONS IN OTA, OGUN STATE, NIGERIA
Abstract With the emergence of digital media, individuals now have ways of social networking like the use of Facebook. There was...
PROBLEMS AND PROSPECTS OF COMMUNITY BROADCASTING IN NIGERIA
Abstract The liberalization of broadcasting in Nigeria in 1992 provided a good opportunity for rural development by making provi...
PUBLIC SPECTRUM AND INDIVIDUAL VOICES: A CRITICAL APPRAISAL OF THE PHILOSOPHY OF PUBLIC BROADCASTING IN NIGERIA
Abstract This paper looks at the increasing malleability of the concept of public broadcasting. It examines the fact that commer...
PROMOTION OF HEALTH MILLENNIUM DEVELOPMENT GOALS BY SELECTED NEWSPAPERS IN NIGERIA
Abstract The paper examines the extent of coverage of health stories in terms of the format in which they were reported as well ...
PUBLIC RELATIONS AS A DETERMINANT OF EFFECTIVE SPORTS MARKETING IN NIGERIA
Abstract In this study effective sports marketing is defined as incorporating individuals, private and corporate organizations i...