NEWSPAPER AUDIENCE’S USE OF GSM TEXT MESSAGING FOR FEEDBACK
Abstract Feedback is a key element in the process of mass communication and new media technologies are revolutionising the proce...
SCIENCE NEWS REPORTAGE IN SELECTED NIGERIAN NEWSPAPERS
Abstract The paper examines science reporting as a branch of journalism with its attendant challenges, which does not favour its...
INFLUENCE OF ECONOMIC RECESSION ON CONSUMER ATTITUDE TOWARDS ADVERTISING AND MARKETING COMMUNICATION
Abstract This study is a survey of attitude on advertising by consumers in Lagos. The survey used five-point Likert scales in an...