JCMR Articles 4.1 AN EXPLORATION OF METHODOLOGICAL CONSIDERATIONS IN THE STUDY OF NIGERIA’S NOLLYWOOD FILMS March 29, 2020 OGOCHUKWU C. EKWENCHI, Ph.D, ALLEN N. ADUM, Ph.D. Abstract Perhaps in nowhere than in public discourses and perceptions of Nollywood[i] are the methodological inadequacies that c...