Quasi-experimental survey of WhatsApp-based knowledge of marketed products
Abstract Most recent media and communication ecosystem has rapidly evolved and expanded beyond the traditional conventional medi...
Analysis of Nigerian government officials’ media statements on fuel subsidy removal during President Muhammadu Buhari’s administration
Abstract The spread of fake news in the digital age demonstrates the erosion of long-standing institutional barriers against mis...
Assessment of the contributions of the African Union’s human rights framework to continental peace and good governance
Abstract The African Union was officially launched in 2002 as a successor of the Organisation of African Unity (OAU, 1963 - 2002...
Social media for disaster awareness and management in Nigeria
Abstract Disasters happen unexpectedly and the effects can be severe on victims and communities where it happened. During disast...
Post ratification of SDGs and the Paris Accord: Framing and tone of coverage of climate change issues in three selected Nigerian newspapers
Abstract Climate Change has evidently become a global environmental challenge and threat. To address it, Goal 13 of the 20...
COVID-19 containment and vaccination campaigns: Citizens’ responses, behaviour change and vaccine adoption
Abstract With the outbreak of the COVID-19 pandemic, various nations adopted different measures to contain the spread and keep t...
Medical journalism and the challenges of accurate information dissemination during pandemics in Nigeria: An examination of corona virus
Abstract This paper provides an in-depth conceptual analysis of the expectations and performance of the mass media in public hea...
Advertising messages, issues and dominant images of 2019 Nigeria presidential elections
Abstract This study investigated advertising messages, issues, dominant images and 2019 presidential elections in Nigeria. The b...
Influence of Nigerian regulatory procedures on newspapers’ advertising revenue
Abstract The provisions of Advertising Regulatory Council of Nigeria (ARCON) formerly Advertising Practitioners Council of Niger...
Influence of stereotyped portrayals of women in Nigerian electronic media advertisements on perception of women in Nigeria
Abstract This study examined perception of stereotypical portrayal of women in electronic media advertisements against the backd...
Digitalization, public relations practice and ethics in Nigeria
Abstract This paper examines digitalization, new media, and ethical issues in the practice of public relations in Nigeria. It su...
New media and indigenous cultural identities in Nigeria
Abstract New media is a channel of mass communication mediated through internet-enabled computerised devices and dedicated appli...
Philosophical dichotomy in afro-cultural communication: How multiplicity of thought influences perception of the Ekuechi masquerade festivals of Ebiras in Nigeria
Abstract Many societies in Africa are increasingly losing grip on salient cultural and communication practices that have fostere...
Framing of COVID-19 messages in Kenyan pop culture: A semiotic analysis of selected pop songs
Abstract The first Covid-19 case in Kenya was reported in March 2020. Report of the first case and the subsequent lockdown...
African factors in cancer control: Perspectives from Inooro TV’s ‘Uria Ndagitari’ – ‘ask the doctor’: A Kenyan vernacular TV health show
Abstract Given the rise of Non-Communicable Diseases like cancer in the world and Kenya specifically, this study sought to elici...
Broadcast news translation and presentation in indigenous language in Borno State, Nigeria
Abstract This study was carried out to examine broadcast news translation and presentation in indigenous language in Borno State...
An appraisal of adherence of Nigerian media to ethical standards in practice
Abstract The role of the media and its influence on society bestows on them some responsibilities that is often guided by ethica...
Uses and abuses of freedom of expression in the social media: An analysis of readers’ comments on Presidential Facebook posts
Abstract Freedom of expression entails citizens’ right to “freely express themselves through any media and frontier ...
Assessment of twitter usage by the Independent National Electoral Commission during the 2019 general elections in Nigeria
Abstract Available studies on the use of social media for political communication failed to provide an in-depth assessment of IN...
Media freedom and social responsibility: A review
Abstract This article attempts to highlight the indispensability of media practices in any given society and how these practices...
Savior myths, savior colonialism, “poverty porn†and the Indian Slumdog Millionaire movie
Abstract This essay is a critical deconstruction of the "Savior/Salvation Myth" in the sleeper-turned-blockbuster hit Slumdog Mi...
Reality distortion and its effect on selected Hollywood herculean films
Abstract This article examined the extent of reality distortion in Hollywood Herculean contents, to critically analyse how these...
A global company for Nollywood: A conversation with Filmhouse Cinemas’ co-founder, Moses Babatope
Abstract Interviews with media professionals are increasingly becoming an important part of scholarship as they complement the e...
Use of digital marketing communication strategies in the promotion of higher education in selected private universities in South West, Nigeria
Abstract Digitization is altering marketing communication practice globally. The study evaluated the usage of digital marketing ...
Role of the media in deconstructing national values as framework for leadership in Nigeria
Abstract A nation’s national values are fundamental guides for leadership. Good leadership does not exist outside the circ...
Inclusive education: Identifying and addressing the challenges of studying mass communication with visual impairment at the University of Nigeria, Nsukka
Abstract This research sought to determine the challenges faced by visually impaired students of Mass Communication at the Univ...
Assessment of the frame patterns of Nigerian newspapers in the reportage of financial corruption in Nigeria
Abstract Corruption is endemic in the Nigerian society and it needs close monitoring, and the media is best equipped to do this ...
Assessment of peace journalism in the quest for harmony in Nigeria’s pluralistic society
Abstract This work focused on the role peace journalism in achieving harmony in Nigeria’s pluralistic society. It looked a...
Decatastrophising the hilarious re-victimisation and re-stigmatisation of child-rape victims through bleeding journalism
Abstract Journalism plays very vital roles in news reporting and information dissemination; however, there are some vices associ...
De-westernization and de-neocolonisation in media and communication discourse: An African perspective of global expectations
Abstract The epistemological, ontological, and axiological assumptions of the de – westernization and de – neocolon...