Parameters of Dissemination: Validity of Concurrent Technology Platforms Sharing the Future Economy
Abstract We no longer are mere individuals, but part of a global collective. The evolution of technology has enacted chang...
Production techniques of photoplay magazines: The example of AtoÌ£Ìka, a YoruÌ€baÌ photodrama
Abstract The YoruÌ€baÌ theatre practitioners employed the print media – tagged photoplay magazine – as product...
Conceptualization and typology of fake news: Framework for solutions
Abstract Fake news has become a source of serious concern to human society as a whole. It is eroding media credibility and redef...
News framing of traffic congestion in Nigeria’s urban areas
Abstract An evidence of urbanisation is the wide layout of roads and proliferation of vehicular activity leading to traffic con...
Gendered frames in HIV and AIDS reporting among Zimbabwean newspapers.
Abstract For decades, there has been ongoing worldwide debate on negative portrayals of women in media. This paper explores how ...
Moderating effect of cultural dynamics on the relationship between media framing of wildlife conservation messages and audience perception in Kenya
Abstract This study sought to investigate moderating effects of cultural dynamics on the relationship between media framing of w...
Host communities’ perception of oil companies’ corporate social responsibility for managing conflict in Nigeria’s Niger Delta
Abstract This paper examined what host communities of oil companies operating in the Niger Delta think about the corporate socia...
Perception of media strategies used in human trafficking campaigns in Ebonyi State, Nigeria
Abstract Human trafficking is a modern day slavery that has become a widespread recurring decimal with a threatening global dime...
Family and peer group influence on spousal sexual communication in Ong’ata Rongai Town, Kajiado County, Kenya
Abstract This study was carried out in Ong’ata Rongai Town of Kajiado County, Kenya. The feelings and perceptions of young...
Influence of movies immersion on students’ values, interests, and lifestyles in three Nigerian universities
Abstract Movie immersion as a global phenomenon that originated from digital mechanism that emerged from recent communication te...
Media relations, event management and the publicity process
Abstract The mass media have become very important and central to public life. The desire and struggle to capture the public min...
Media power in Nigeria: Real or imaginary?
Abstract As dynamic social institution, mass media impact on socio-political lives of Nigerians is tangible. Known as purveyor o...
Deciphering Brokeback: The New Gay Film Genre
Abstract This paper looks back at the groundbreaking gay film Brokeback Mountain. It is still considered one of the most success...
Performance and orality in Talk Radio 702’s eyewitness news in South Africa
Abstract This paper examines the performance of local identities on Talk Radio 702’s online news platform, Eyewitness News...
Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria
Abstract The Internet has revolutionized different sectors of the society, including the media industry. One of the innovative a...
Budget process and organizational performance of privately-owned broadcast media organizations in South-South, Nigeria
Abstract Privately-owned Broadcast Media Organizations in Nigeria and in some other countries are the second generation to provi...
Attitude of postgraduate students of a Nigerian university to online advertising
Abstract The high increase on the usage of internet for advertising has become alarming as people now advertise their products o...
Building brands and communities: How social media are changing the landscape of non-profit organizations in a city in Michigan, U.S.A.
Abstract Social media facilitate dialogic relationships between organizations and stakeholders that were not as feasible before....
Determinants of the adoption and use of mobile health applications among U.S. Citizens
Abstract Smartphone apps present an interactive, tailored, low-cost and culturally adaptive vehicle for health interventions mHe...
LOCATION OF MASS COMMUNICATION AND COMMUNICATION STUDIES IN NIGERIAN UNIVERSITIES
Many universities in Nigeria offer mass communication or communication studies at the undergraduate level. A controversy has, how...
READERS’ PERCEPTION OF THE AESTHETIC ELEMENTS IN COVER PAGE DESIGNS OF NEWSMAGAZINES IN NIGERIA
This study investigated readers’ perception of the aesthetics in cover page designs of newsmagazines in Nigeria using a sur...
RECOGNIZED UNIFIED DIVERSITY: MISSION MESSAGES AND ORGANIZATIONAL COMMUNICATION
Developing an organizational mission continues to be a widely used managerial strategy. Strategic ambiguity states that mission s...
LESSONS AND IMPLICATIONS OF PUBLIC HEALTH TELEVISION CAMPAIGNS: A REVIEW
Campaigns through the mass media serve as reliable means of inducing people to act in certain ways. Thus government and other rel...
ROLE OF STORY-TELLING IN AWARENESS CREATION ON SAFE SEXUAL PRACTICES AMONG ADOLESCENTS IN ETSAKO-WEST, EDO STATE, NIGERIA
This empirical study investigates the effectiveness of story-telling as a form of oral tradition in promoting awareness on safe s...
PERCEPTION OF SWITCH-OVER FROM ANALOGUE TO DIGITAL BROADCASTING AMONG PRACTITIONERS IN OGUN STATE, NIGERIA
With barely a few years to the deadline on the transition from analogue to digital transmission in the broadcast sector in Nigeri...
CULTURE AND INTERNATIONAL ADVERTISING: PERSPECTIVES ON THE STANDARDIZATION VERSUS SPECIALIZATION DEBATE
The ultimate goal of advertising, regardless of the approach employed, is to persuade its target audience to make decisions that ...
COMMUNICATING BAD NEWS IN MEDICAL PRACTICE: A CHALLENGE TO CURRICULUM PLANNERS
Medical doctors all over the world, on a daily basis, are faced with challenges of reporting bad news to either their patients or...
CONSTRAINTS AND CHALLENGES OF REPORTING DEVELOPMENT NEWS IN THE NIGERIAN PRESS
Available literature shows that the Nigerian press has always been preoccupied with politics and sensational news and that it is ...
AUDIENCE ASSESSMENT OF GOOGLE HAUSA
The audience rating of Google Nijeriya (http://www.google.com.ng/), the Hausa version of Google search is the focus of this paper...
USE OF MOBILE PHONES BY JOURNALISTS IN BORNO STATE, NIGERIA
ICTs are generally perceived as basic tools for making and sustaining relevance in modern society. The unprecedented impact ...