Celebrity endorsement and patronage of fast moving consumer goods in Nigeria
Abstract The article examines the concept of celebrity endorsement and how it helps to enhance patronage of Fast Moving Consumer...
Behavior of fans towards social media influencers in Egypt
Abstract This qualitative study examines what it means to be a fan of social media influencers in Egypt. Social media, which hav...
A content analysis of the reportage of crimes committed under democratic rule in Nigeria
Abstract Democracy is considered as the ideal and a people-centred system of government. However, democracies have been associat...
Readability of the press releases of the Government of Ghana
Abstract Press releases are major channels through which governments communicate with the masses. Thus, press releases mus...
The political-professional debates on the (de)regulation and political dependencies in the Cuba media system
Abstract In the last five years there has been a growing and unprecedented debate in Cuban society about the being and the must ...
A critical-rhetorical analysis of Michelle Obama's messages on the abduction of the Nigerian Chibok girls
Abstract Several existing studies have examined the feminist rhetorical strategies Michelle Obama used in her public addresses; ...
Race vs. Ethnicity: A cross-cultural comparison of storytelling in This is America and This is Nigeria
Abstract This paper investigated how hip-hop music leverages communication strategies such as narratives to raise awareness to s...
Piracy, distribution and marketing encumbrances in the Nigerian video-film industry
*FEMI OLUGBOJI, Ph.D. Abstract Nigeria had a robust celuloid film tradition from the colonial era, which metamophorsed ...
Parental attitudes and mediation of children’s video games among elite parents in Minna, Niger State, Nigeria
*JUDE TERNA KUR, Ph.D., **BERNARD BEM MELLADU, Ph.D., & ***QUEEN MABEL LAZARUS Abstract This study investigated pa...
Framing and interpretation of the Nigerian Niger Delta conflict in three selected Nollywood films
IFEOMA THERESA AMOBI, Ph.D. & HASSAN HUSSEINI SHAIBU, Ph.D. Abstract The Niger Delta crisis is one that has inspir...
Repositioning gender relations: Exploring the auteur and nego-feminism theories in contemporary Nigerian Nollywood films
*ROSELYN VONA DOGHUDJE M.Phil., & **OLUGBENGA ELEGBE, Ph.D. Abstract Gender stereotypes have been transmitted from ...
Uses and influence of social media in interpersonal relationship among undergraduate students of a Nigerian university
*CHARLES CHINEDU ONWUNALI, Ph.D., **HUSSEINI HASSAN SHAIBU, Ph.D. ***TAIWO OLAMIDE SOREMI Abstract This study examined ...
Prospects and challenges of social media co-creation of products and services in Zimbabwe
CLEMENCIANA MUKENGE & EVANS CHAPANGA Abstract Social media co-creation is currently gaining momentum worldwide as i...
Problematic smartphone use as a predictor of depression, anxiety and psychological distress among undergraduate students in four selected Nigerian universities
*BEDE CHINONYE AKPUNNE, Ph.D., & **FRANCIS CHUKWUEMEKA UZONWANNE, Ph.D. Abstract This study examined the predictive...
Accountability media and liberal political culture in Nigeria: An appraisal of Hallin and Macini’s three models of media and politics.
*ALABI GARBA KABIR & **ADEGBOYEGA IBRAHEEM ISMAIL, Ph.D. Abstract This essay critically examined the interplay of p...
Ideological orientation of news content and status quo promotion in two Nigerian newspapers
*ISIAKA ZUBAIR ALIAGAN, Ph.D. &n...
News as a source of political propaganda in a Nigerian state government-owned television station
*MOFOLUKE IBIDUNNI AKOJA, Ph.D., & **MOROLAKE ENIOLA JIBOKU Abstract It is argued that all government-owned media h...
Coverage, reportage and framing of the 2017 floods in Nigeria by three selected Nigerian newspapers
*IJEOMA DORATHY AJAERO, Ph.D. & **CHIDIEBERE ALOZIE NWACHUKWU, Ph.D. Abstract The 2017 floods in Nigeria affected m...
Reportage and framing of cases involving the clergy in four selected Nigerian newspapers
*MICHAEL O. UKONU, Ph.D., ** CHUKWUMA L. NWOSU, Ph.D., ***ELIZABETH A. OLANREWAJU, ****MARCEL MBAMALU, Ph.D., & *****VICTOR N...
Exposure to behaviour change communication on the use of artemisinin-based combination therapy among rural dwellers in three selected states in Southeast Nigeria
*CHIDIEBERE ALOZIE. NWACHUKWU, Ph.D & ** IJEOMA DORATHY AJAERO, Ph.D Abstract The success of the National Malaria E...
Sierra Leone’s media response to COVID-19: A behaviour change communication approach, coverage and reportage
Abstract This article examines the response of Sierra Leone’s media to COVID-19. It sets out the media’s approach pr...
Communicative cities and communication capital: Communication resources and behaviors in a major American city
Abstract The concept of communication capital captures the communication resources available for a community to draw u...
Interaction of Communication Strategies and Management of Student-Related Conflicts in Selected Tertiary Institutions in Delta and Edo States, Nigeria.
Abstract The operations and image of tertiary institutions in Nigeria have been negatively impacted by conflicts between managem...
Objectivity in Reporting Conflict and Violence in Multi- Ethnic Nigeria
Abstract The issue of objectivity is a highly contested phenomenon in mass media practice, particularly in a multi- ethnic-socie...
Perception of Puffery in Advertising among Residents of Surulere, Lagos, Nigeria
Abstract Advertising as a marketing strategy aims to keep loyal customers and consumers and ensure a brand is recognised by many...
Volkswagen’s “Clean Engine†Crisis in the United States: An Examination in the Context of Neo-PR
Abstract In the fall of 2015, U.S. regulators discovered that German automaker Volkswagen had installed “cheat devices&rdq...
The Internet as a Correlate of Migration to Foreign Nations by Youths in Edo and Delta States, Nigeria
Abstract Internet provides abundant global connectivity opportunity for people all over the world. It has killed distance and pl...
HIV/AIDS Information, Education and Communication in Zimbabwe: Why Focus on Young People?
Abstract In recent times, there has been an upsurge in the production of HIV/AIDS Information Education and Communication (IEC) ...
Mother-Daughter Interpersonal Communication and Sexual Behaviour of Secondary School Teenage Girls in Ogun State, Nigeria
Abstract In order to address the problem of teens’ early sexual debut, frequency of teen pregnancy, inconsistency and lack...
‘Transactional Sexting’ and the ‘Sponsor’ Factor among Middle Level College Students in Nairobi, Kenya
Abstract Sexting, which involves use of smartphones to create and share sexually explicit and implicit content, is on the rise a...