Attitude of postgraduate students of a Nigerian university to online advertising
Abstract The high increase on the usage of internet for advertising has become alarming as people now advertise their products o...
Building brands and communities - How social media are changing the landscape of non-profit organizations in a city in Michigan, U.S.A.
Abstract Social media facilitate dialogic relationships between organizations and stakeholders that were not as feasible before....
Determinants of the adoption and use of mobile health applications among U.S. Citizens
Abstract Smartphone apps present an interactive, tailored, low-cost and culturally adaptive vehicle for health interventions mHe...
FILM REVIEW: AN ANALYSIS OF FUNKE AKINDELE’S FILM, JENIFA
Abstract This paper is a qualitative textual analysis of Jenifa, a Nigerian Nollywood film produced by Funke Akindele. Wit...
OVERVIEW OF THE ROLE OF LISTENING IN INTERPERSONAL COMMUNICATION
Abstract Effective communication is a crucial factor of success in various fields of human relationship. A good communicator is...
ATTITUDE OF WORKING MOTHERS IN A NIGERIAN UNIVERSITY TO EXCLUSIVE BREASTFEEDING
Abstract Exclusive breastfeeding campaign has taken a front burner among health issues in recent times as a result of the ...
MEDIA LITERACY AND AUDIENCE CHOICE OF TELEVISION STATIONS AMONG VIEWERS IN OGUN STATE, NIGERIA
Abstract It has been observed that television viewers generally have a flair for one television station or the other based on ce...
NEWSPAPER AUDIENCE’S USE OF GSM TEXT MESSAGING FOR FEEDBACK
Abstract Feedback is a key element in the process of mass communication and new media technologies are revolutionising the proce...
COVERAGE OF MILLENNIUM DEVELOPMENT GOALS BY TWO NIGERIAN NEWSPAPERS, 2010-2011
Abstract This study attempted to determine how much attention Nigerian newspapers devote to coverage of issues relating to the M...
REBRANDING NIGERIA AS A REPUTATION MANAGEMENT DRIVE - IMPLICATIONS FOR NATIONAL IMAGE
Abstract The place of ‘branding’ in contemporary public and corporate relations cannot be overemphasized. States wit...
AN APPRAISAL OF COMMUNICATION STRATEGIES USED FOR WOMEN’S PARTICIPATION IN DEVELOPMENT
Abstract This study appraised the communication strategies adopted in woman’s development programmes and also sought to kn...
NORTH-SOUTH INFORMATION CRISIS AND ITS IMPLICATION FOR JOURNALISM EDUCATION IN AFRICA
Abstract This study examined the image of Africa as portrayed in the international news columns of Nigerian newspapers in order ...
AGENDA SETTING, FRAMING AND NEWS INTERPRETATION OF MASS MEDIA COVERAGE OF THE 2013 PAPAL RESIGNATION
Abstract On February 11, 2013 Pope Benedict XVI resigned his position as the leader of the Roman Catholic Church. For the first ...
BUYING THE NEWS, NOT THE PAPER - AN EXPLORATORY STUDY
Abstract This is an exploratory study which describes a pattern of newspaper consumption that gives meaning to an otherwise ord...
LISTENERS’ PREFERENCE AND THE MEDIA’S THEMATIC FOCUS ON PUBLIC ISSUES: AN EXPLORATION OF AGENDA-SETTING AS A TWO-WAY PROCESS
Abstract The mass media have the power to set public agenda. Public issues that receive emphasis by the media are the issues tha...
LOCUTIONARY ACTS IN HIV AND AIDS SOCIAL MANAGEMENT ADVERTISEMENTS
Abstract Studies on the social management of HIV/ AIDS in Nigeria have focused on how awareness about HIV/AIDS has been created ...
PROPOSING A MARKETING COMMUNICATIONS MODEL FOR SUSTAINABLE FOREIGN DIRECT INVESTMENT IN NIGERIA
Abstract Nigeria and indeed Africa is highly under favoured in the global distribution of foreign direct investment (FDI) inflow...
NARRATIVE AND DISCOURSE ANALYSIS OF THE IDEOLOGY IN THE REPRESENTATIONS OF WOMEN IN NIGERIAN HOME VIDEO FILMS
Abstract This study investigates the pattern of representations of women in Nigerian home video films with the aim of exposing t...
FARMERS’ PARTICIPATORY COMMUNICATION AS A FACTOR FOR IMPROVED PRODUCTIVITY IN NORTHERN NIGERIA
Abstract Nigerian Agricultural research institutes have developed series of technologies without rural farmers’ inputs. Fa...
INFLUENCE OF THE NIGERIAN 2006 CENSUS CAMPAIGNS ON PERCEPTION OF, AND ATTITUDE TO THE CENSUS EXERCISE BY CIVIL SERVANTS IN IBADAN, NIGERIA
Abstract This study examined the effectiveness of the 2006 census campaign strategies in influencing people’s perception o...
INFLUENCE OF COMMUNICATION ON INDUSTRIAL HARMONY IN THE CIVIL SERVICE OF DELTA STATE, NIGERIA
Abstract The issue of communication, especially effective communication is very important in any organization. For any organizat...
INFLUENCE OF EROTIC TELEVISION FILMS ON THE SEXUAL BEHAVIOUR OF ADOLESCENTS IN IBADAN, NIGERIA
Abstract Media critics, particularly parents, point to the implicit treatment of sex in the mass media. Since adolescents are be...
A REVIEW OF ENTRY REQUIREMENTS AND SELECTION PROCEDURES OF JOURNALISM PROGRAMMES IN NIGERIA
Abstract There have been studies and scholarly works on journalism education, with particular reference to journalism curriculum...
MEDIA REPORTAGE OF ETHNO-RELIGIOUS CONFLICTS IN PLATEAU STATE
Abstract In about a decade ago, the Southern Senatorial District of Plateau State in the North-Central geo-political zone of Nig...
SENSATIONALISM IN THE MEDIA: THE RIGHT TO SELL OR THE RIGHT TO TELL?
Abstract Sensationalism epitomized by yellow journalism has been an issue of concern since the 20th century. It was during this...
THE QUEST FOR AN OPERATIVE AND PROFICIENT WEBSITE FOR AFRICAN NEWSPAPERS: A POTENTIAL CHALLENGE TO ONE-WAY INTERNATIONAL NEWS FLOW
Abstract Informed by the New World Information and Communication Order (NWICO) debate on the need for a two-way informat...
EXPLORING THE REALITIES AND PROSPECTS OF YOUTUBE IN NIGERIA
Abstract The advent of the Internet has brought with it the reality of social media. They are still incipient in Nigeria but gro...
SOCIAL MEDIA AS TOOLS FOR DISSEMINATING AGRICULTURAL INFORMATION TO FARMERS IN PLATEAU STATE, NIGERIA
Abstract Social media have increased the availability of information on agriculture related activities to a good number of peopl...
PERCEPTION AND USAGE PATTERN OF SOCIAL MEDIA BY STUDENTS OF HIGHER INSTITUTIONS OF LEARNING IN DELTA STATE, NIGERIA
Abstract Studies have indicated increased use of the social media by students for varied purposes. The students also have ...
CONSUMPTION AND DEPENDENCY OF SOCIAL NETWORK SITES AS A NEWS MEDIUM: A COMPARISON BETWEEN COLLEGE STUDENTS AND GENERAL POPULATION
Abstract This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various trad...